Blogging For Distinction

Posted February 26th, 2009. Filed under Business

H&R Block’s ad offers a visual reminder of the value to be found in a professional blog.

The point of the Ad is to make you, the consumer with specific tax-handling needs, aware of H&R Block’s service that allows you to pick a certain tax professional based on your specific needs. 

The middle-aged couple in the ad use a megaphone to interview thousands of H&R Block’s tax professionals. They ask the tax pros to remain standing according to three requirements: 

  1. Small business expertise.
  2. Experience with investment income.
  3. Own a cat named Louis.

At the end, only one tax pro remains. He not only has all of the needed business skills, but the personal trait desired by the potential customers. 

For many, the idea of being able to pick between clients is fast becoming a foreign concept. It’s a buyer’s market and many potential customers are using web searches (the megaphone) to hire professionals that not only have the technical skill (the tax prep) but also the personal traits that strike their fancy (a specially-named cat). 

H&R Block’s ad was meant to tell you about their search-able in-house database of tax pros. They did so in a humorous ad. They also demonstrated, perhaps unknowingly, the value of being more than a resume and a business card. H&R Block shows you what can happen when you put individual value into a search-able medium. Seth Godin tells you that, as far as he’s concerned, resume’s are the currency of mediocrity

And I’m telling you, right now, if you’ve been thinking about starting a blog but the hemming and hawing is getting in the way of your writing: time’s up. 

Start your blog now. 

The web is littered with bright people ready to help you along. All you need to do is ask.

On February 18th, the New York Post published this cartoon

ny-post-cartoon

Initial statements from the Murdoch-owned paper declared that the cartoon was meant only to use a recent event involving a Chimpanzee attack in Conecticut to make a statement about the quality of recent legislation. 

But they missed out on the caveat that should come with “a picture is worth 1,000 words“: You don’t get to choose which 1,000 words viewers think of when they see your picture.

Many people immediately saw this:

Read the rest of this entry »

Writing: A Walk Around My Block

Posted February 23rd, 2009. Filed under Creativity

When it comes to pushing through a block in your writing, sarcasm can sometimes prove to be an effective tool in breaking your thoughts free and allowing words to flow again.

Sometimes words just won’t do as they’re told.

Ever sit at your desk, on the couch, on the floor, or inside your fridge (hey, sometimes creative results call for dangerous measures) and wonder why all the ideas you had during the day refuse to display themselves nicely on a page? I have. (I’m too large to fit in my fridge but I’ve tried climbing a tree with a pad of paper and gone boating with a laptop)

Waiting For Words

The voice in my head that is supposed to steer me away from harmful activities jumps in when I’m trying to write. It doesn’t seem to know the difference between writing about a tea party with a herd of drunk elephants and actually participating in one. It yells out a warning before I write each sentence: “You don’t know enough about that!” or “You probably don’t have the right words to express that idea properly!” I battled against that voice for years. When I discovered it was silent, I’d rush to get things written before it returned. My writing suffered. I was unhappy.

As I continued to write and learned to distinguish writers block from extreme bouts of laziness, I came across a simple solution to silence that inhibiting voice: sarcasm.

It is in our nature as humans to focus on the negative characteristics of a person, idea, or topic. We remember hurtful words and minor disasters long after we’ve forgotten the nice comments and major delights. It is easier to critique than to praise, to mock than to cheer, and to cut down instead of lift up. Understanding this allowed me to use my inclination to be sarcastic and hurtful as a tool to get my words flowing in spite of any mental block.

But how do I go about it?

I take a topic and spend the first hundred words or so (sometimes more) being as dreadfully sarcastic as I can think to be. When the voice in my head says “you don’t know enough about that!” I respond with “you don’t need to know much about something to be sarcastic and critical” and I keep writing. When the voice says “you don’t have the right words to express that idea!” I respond with “tough luck, you don’t need a big vocabulary to make fun of something” and I keep writing.

It often takes less than a paragraph of snarky blather before I feel a rhythm in my words and the ideas I initially wanted to discuss begin to flow onto the page in front of me. Some of the most heartfelt, honest, and uplifting writing I’ve ever done began with a paragraph or two of absolute rubbish. We all have the ability to say sarcastic, spiteful, and mean things without spending a lot of time thinking about what we’re saying. (If you find that your mood increases and you become more joyful as plans disintegrate and exhaustion mounts, you are a strange beast)

Use that negativity and sarcasm as a tool to break through your writer’s block and continue putting your ideas into words. With a little practice you may even find that attacking an idea before you write in its support can do wonders for your approach to a topic. Are you fearful of what others might think of your work? Just think back to the words you started your piece with. Chances are, nobody will ever attack your idea as viciously as you did when you first used sarcasm to break through the block in your writing.

Just like a panic attack (for many), the mental aspects of writer’s block (for me at least) are much greater than the physical. The more fully I understand the mechanics of what is going on in my head, the better-equipped I am to work within my limitations and continue to create. Sometimes I struggle to write because I’m hungry, tired, or genuinely haven’t done enough research on a topic. But for those times when I am tempted to sit at my desk and mourn the blankness of the screen before me, sarcasm puts me into the writing instead of wondering where I’ll begin. I know it’s considered bad form to respond to the voices in one’s head, but as I am editing a first draft and hit “delete” on the highlighted sarcasm, It’s not uncommon for me to emit an audible “Ha! I win!”

It works for me.

I’d be delighted to know your thoughts on this process and learn more about how you get your creativity jump-started. Perhaps you have a tried-and-true tip? I look forward to our conversation!

photo credit: rebirf

Choose Your Brand Name Carefully

Posted February 20th, 2009. Filed under Business

When you choose the brand name for a new venture, don’t get caught up in the seductive stickiness of a catchy but confining name. 

Sure, “Two Blokes & A Bucket” might describe your cleaning business accurately, but will it still make sense when you’re 50 workers strong and using machines for everything? 

“Sarah’s Sachets” is a fun name for an Etsy store, but what happens when you decide to sell Tinker Toys and quilts as well? 

If Zappos.com were named QuickShoes.com, how easy would it be for them to reposition as an online clothing retailer? In this interview with Seesmic’s Loic Le Meur, Zappos CEO Tony Hseih mentions the possibility of a Zappos airline. Can you see an airline called QuickShoes? Of course not. 


One of our own, internet darlings Men With Pens, recently ran into a snag when their cottage brand ceased to reflect the true nature of their business. 

With much fanfare and otherwise ado, The Men welcomed Taylor Lindstrom from Good Ink to join their merry band of…people? 

To help them celebrate, I threw together a rough draft of what they might use in the future as a header:

Chartrand's Shooting Gumdrops?

It’s a mess, right? 

Precisely. 

When you’re brainstorming in your kitchen with some friends over beer and branding, don’t let the fun bug bite you. 

It’s exciting to be small and running around trying to make things work. Just don’t let that excitement cause you to pick a fun name that won’t grow with you. Don’t make growing big any more painful than it has to be by choosing an inflexible brand name.

What do you think Men With Pens should do? Do you think their constrictive brand name is a problem?

How Much Is Twitter Worth To You?

Posted February 17th, 2009. Filed under Trust Twitter

How much would you be willing to sell your Twitter account for, given the opportunity? 

I asked myself this question as I read an email yesterday from a gentleman who expressed a sincere interest in purchasing my Twitter account. I’m not sure how he found me initially. Perhaps it was through one of the ranking sites floating around. The point is, he found me. 

I could have done it. I could have sent out a tweet saying that I was starting over. Then I could have changed my username to the buyer’s and opened a new account for myself. I could have posted here about starting fresh with Twitter and followed as many of you as I remember. I probably would have gotten away with it. 

Freeeeesh MEAT!

But I didn’t. I told him that there simply wasn’t any way I’d sell my account. Not because Twitter’s terms of service say it’s wrong, but because I don’t think it’s a good thing to do. I know it’s “online stuff” and I shouldn’t take things too seriously.

But I’ve begun to feel like it’s possible to build trust through exchanges like those that happen on Twitter. Perhaps it’s the element of impulse that makes it more believable. Perhaps it’s the presence of all the mundane information that reveals us all to be pretty boring individuals just looking for connections.

I’ll let the marketing spammers build their own conversations.

What do you think? I’d really appreciate your thoughts. 

photo credit: Aaron1971

Biased Breasts: Community With Salma Hayek

Posted February 12th, 2009. Filed under Community Engagement Trust

Recently, a video clip was released from Salma Hayek’s “good will” trip to Sierra Leone in which she was filmed nursing a malnourished child. Salma has a baby of her own and was immediately interested in giving what she had immediately available to the child in need.

When you reach out to meet the needs of a person near you, do you worry about how society might judge your action?

This video has stirred up a bit of an outrage, but not for the reasons I expected. I rarely see The Young Turks give any sort of groundbreaking commentary on society but they do a great job at portraying two of the most popular reactions to the original video. (The video doesn’t *show anything* so unless you hate The Young Turks with a passion, check it out)

Cenk has the common male reaction of  ”Ooooh, boobs. That baby is so lucky!” while not referring to the nutritive value of the exchange. If you listened well during the clip, you could also hear his comments and murmurs whenever Salma’s breasts were at all visible. 

What’s the answer to Cenk’s apparent issue? Boobs were not made for guys. Whether your believe in Creationism, Evolution, or the Obama Created Everything theory, there is no evidence that breasts are meant to serve a function after offspring are weaned. 

Anna hedges a bit more in her response but she makes it quite clear that, were she in the same situation as Salma, Anna would not be nursing any child other than her own. She did not offer any concern over the possible danger the child would be in if Salma had a communicable disease. Her only other remark is that Salma is sharing her “best assets” with the people of Sierra Leone by exposing herself.  

Have we as a society really become so caught up in viewing every aspect of existence in a sexual light that we are no longer able to see the beauty of one person reaching out to another and meeting a dramatic need?

Salma also shares a story about her grandmother taking similar action many years earlier upon meeting a starving woman with a hungry baby on the street. The grandmother, a young woman with a nursing baby at the time, took the child and nursed it until it stopped crying and fell asleep. 

Salma did the same thing when she had the chance and I believe she’s got the right idea when it comes to being available and sharing willingly. 

Do you?

 

photo credit: poisonli

How Do You Navigate Boring Presentations?

Posted February 9th, 2009. Filed under Engagement

What do you do when a meeting or presentation has you counting sheep instead of actively participating?

I ask myself three questions: 

1. Am I well-rested? My ability to creatively assess an idea plummets when I’m exhausted. If I feel chipper, I keep asking questions. If not, I take few moments to reboot. You can guzzle an energy drink, scream in a closet, or do what I do: get your heart racing for at least a minute with some sort of physical activity, change your socks, and throw on a fresh shirt. It works for me. 

Obviously, an excellent marketing presentation. Probably the portion discussing ways to build business contacts through Myspace

2. Am I reacting to a person or an idea? I often find myself saying “Oh please, please, make this stop. I’m so bored” because I’ve let my reaction to a person cloud my view of the content being presented. When I’ve identified why I’m disinterested, I can move forward with the content and leave moaning about boredom for later. 

3. What would I change? If I’ve reached the third question, it  means I’m well-rested and focused on the content. If I’m still disinterested, I start taking notes. I’ll outline content, bullet suggestions, and note possible points to improve. Often, it takes only a few minutes of taking notes before I’m back in the saddle and participating in the presentation.

Actively using these questions has saved me from wasting countless hours waiting for presentations and meetings to be over. Those of you who work for progressive tech companies that provide you with massages and live flamingoes…might not need this. For the rest of us who can’t bring crayons to meetings, knowing how to engage in spite of boredom is a very useful skill. 

Do you have any special techniques you use to stay focused when you’d prefer to drift off?

photo credit: markhillary