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Seth Godin, in a nice suit (Take note, social media scruffies – classy is still a workable brand) with some much-needed thoughts on project management. [video]
So what can you do today, right now, to begin implementing what Elder Seth talked about?
- Outline your ideas – Put that Moleskin to use for a simple “What does this idea provide to others?/What does it provide to me?” outline.
- Get a friend to help you thresh your ideas - (A real friend, not a Twitter follower or Facebook mutual) Type the outlines from your Moleskin (I like to use the back of junk mail envelopes) into a Google doc and share, share, share. Godin uses the term “Thrashing” but I like threshing better because it refers to the process of revealing value through effort instead of catatonic project management.
- Ship something - Pick an idea you have the resources to develop and make it happen. It doesn’t have to be complex. In fact, it’s best to start with something simple like a well-researched article for your blog. Set out to ship something you know you can ship and build up some confidence before you go after the bigger projects.
What are you going to do?
The dress doesn’t always make the person – say Seth Godin dressed like “social media scruffies”, would that make him any less smart? So not too sure about the suit being so important.
You can also still count some Twitter followers as “proper” friends – I know I do. There’s no guarantee that an “IRL friend” will have the knowledge you need to actually help with the business smarts you need.
Lots to be said for scruffs and strangers…
I wrote a post about the whole twitter “friend” thing. Cool discussion happening over there.
As for clothing, of course. Appearance matters though. If it didn’t you wouldn’t obsess over the theme on your blog. =)