Comments on: A Tale Of Two Business Models http://sethsimonds.com/online-business-model/ Thu, 11 Mar 2010 06:20:05 -0800 http://wordpress.org/?v=2.9.1 hourly 1 By: sethsimonds http://sethsimonds.com/online-business-model/#comment-2011 sethsimonds Sun, 05 Jul 2009 01:09:43 +0000 http://sethsimonds.com/?p=1686#comment-2011 No. But check out that the advertising agency that produced the signs claims that there hasn't been an accident since the signs were put up. <br><br>Maybe because it hasn't really be raining much and news of 15 deaths gets a message out there of its own? <br><br>Who knows. I love that they're claiming credit for reduced deaths though. Bunchanuts. =) <br><br>If you ever get a chance to hang out with traffic safety gurus, take it. They compress huge amounts of data and can explain the aspects of intersection design that will make the difference between fender benders and casualties. Actually fascinating stuff...to me. No. But check out that the advertising agency that produced the signs claims that there hasn't been an accident since the signs were put up.

Maybe because it hasn't really be raining much and news of 15 deaths gets a message out there of its own?

Who knows. I love that they're claiming credit for reduced deaths though. Bunchanuts. =)

If you ever get a chance to hang out with traffic safety gurus, take it. They compress huge amounts of data and can explain the aspects of intersection design that will make the difference between fender benders and casualties. Actually fascinating stuff…to me.

]]> By: sethsimonds http://sethsimonds.com/online-business-model/#comment-2010 sethsimonds Sun, 05 Jul 2009 01:00:06 +0000 http://sethsimonds.com/?p=1686#comment-2010 Something being around for a long time is not grounds for it to continue. For initial buzz? Perhaps. Does buzz build a customer base? Maybe. <br><br>Create something useful and compelling. Share it with a few people who also believe in it. They will do the same. We are connected enough to spread things person to person...the exact thing that most advertising seeks to emulate.<br> <br>Edward Boches would be a good ear to pull on this one. He's actually in advertising. Something being around for a long time is not grounds for it to continue. For initial buzz? Perhaps. Does buzz build a customer base? Maybe.

Create something useful and compelling. Share it with a few people who also believe in it. They will do the same. We are connected enough to spread things person to person…the exact thing that most advertising seeks to emulate.

Edward Boches would be a good ear to pull on this one. He's actually in advertising.

]]> By: Amy Shropshire http://sethsimonds.com/online-business-model/#comment-2008 Amy Shropshire Sat, 04 Jul 2009 18:43:44 +0000 http://sethsimonds.com/?p=1686#comment-2008 Maybe off subject, but I found it interesting that the next post after yours in my RSS feed was about this billboard - <a href="http://bit.ly/14Jrol" rel="nofollow">http://bit.ly/14Jrol</a> Seems to fit into that shock and awe that you spoke about but does it really create safer drivers in the long run? Maybe off subject, but I found it interesting that the next post after yours in my RSS feed was about this billboard – http://bit.ly/14Jrol Seems to fit into that shock and awe that you spoke about but does it really create safer drivers in the long run?

]]> By: Roger Hjulstrom http://sethsimonds.com/online-business-model/#comment-2006 Roger Hjulstrom Sat, 04 Jul 2009 17:03:39 +0000 http://sethsimonds.com/?p=1686#comment-2006 There's a lot of truth to the fact people are willing to pay a reasonable amount for something of value, and I think the toll booth model is the right approach for sustained connection. But the billboard model has been with us for a long time, so, sad to say, it must be a worthwhile business model for at least getting the initial knowledge of the product or service to the consumer. I do tend to doubt it's long term value on holding on to customer loyalty though. Good comparison, Seth. There's a lot of truth to the fact people are willing to pay a reasonable amount for something of value, and I think the toll booth model is the right approach for sustained connection. But the billboard model has been with us for a long time, so, sad to say, it must be a worthwhile business model for at least getting the initial knowledge of the product or service to the consumer. I do tend to doubt it's long term value on holding on to customer loyalty though. Good comparison, Seth.

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