Have you seen this refreshingly creative take on “walking down the aisle” that’s taken Youtube by storm?
I had a silly grin on my face when I finished watching this. (Thanks, Lisa) The production quality is low, the smiles are high and the music is turned way up. It’s perfect for YouTube.
There’s just one problem. It doesn’t matter how creative the idea is, how perfectly it’s executed, or how many views rack up on YouTube. The video only works because the song, “Forever” by Chris Brown, is the soundtrack and there’s no mention of a licensing agreement with Jive Records.
Within the next 500k views, a take-down request will most likely be submitted by Jive Records to YouTube and the happily married couple will face an “intro to disappointment” moment in their marriage. The reality is simple: they used a song in their production that they didn’t have rights to use. Is it hard to see such a fresh idea go to waste over such a stale notion? Sure. But that’s how the system works right now.
There’s one lesson to be learned here: Don’t limit the reach of your idea by ignoring necessary licensing procedures.
It’s a great video. Enjoy it while you can.
