The Confession: I am blessed to know some of the coolest people alive. (That’s not the confession) However, in place of writing my Connected Communities post yesterday morning, I wallowed in self-doubt and discouragement. (That’s the confession) Stay with me, there’s a point to all this. 

Build a glowing networkIn the movie, The Curious Case of Benjamin Button, Cate Blanchett is hit by a car. The narrator recounts all the mindless actions leading up the the accident. With each event, he explains how a slight alteration would stop the accident from ever happening.

I played the narrator in my own mind. But hindsight is a dangerous thing. It’s very much like a hot tub. If you stay in for too long, you lose the health benefits and have only a sick stomach and headache to show for your effort. I needed to recognize that I’d studied the failure sufficiently and put my energy into creating a solution. It was time for a reminder that I’d been in the hot tub long enough. 

(This is where it ties into community. Kinda.) 

As many people do when they’re feeling down on themselves, I looked around to see if I could find some inspiration.

I took one glance at Twitter and felt worse.

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One of the worst things to happen to Twitter, in my estimation, is the worldwide social media back-rubbing mayhem called Follow Friday.

A Tree Must Branch Out To Catch The Sunlight: Connect

Don’t get me wrong. I really do enjoy meeting new people and take great delight in back rubs.

However, what should be genuine appreciation has been commercialized into a spammish beast. Many users create “follow” suggestions hoping those recommended users will feel compelled to reciprocate. Often they either reciprocate or Retweet the suggestions. This creates a furious cycle of tweets that fill streams with usernames instead of the conversations and favorite links that make Twitter an engaging and exciting platform. 

I have stepped away from Follow Friday because a once-valuable practice has become disingenuous and spammy. But I want this criticism to be constructive. I’d like to introduce my alternative.

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